What used to be a pleasant experience, is turning down into an irritation,But what can I do ,this has become a habit for the last 20 years and I cannot shed it away.Well if you thought it was my regular morning walk,or my ritual of starting my day with a detail prayer or a soulful practicing of music/dance ,Than you are wrong,cause I am more a critic who can never do any of these things, but can pass down my comments.
well coming down to the activity,what I was mentioning is the reading of news paper(papers now)in the morning sipping a cup of hot coffee along side.This activity which was consuming 10 min to 15 minutes with some scans on head lines,detail Reading on interesting article and flipping of pages has now increased to almost 40 to 45 mins,upsetting my morning schedules and invariably projecting me as a late comer to office.
If you guess my reading style or skill has changed,than you are wrong(habits never die )My irritation starts once I lift the paper in my hands,from the weight of it,and on seeing the first page which is replaced with a full page advertisement either from a jewelery store,a real estate builder,a political cut over or a textile show room..
While my senses tell me to avoid them and rush to the real exciting! matter,my eyes refuse to take instruction,for the colorful display,my inherent helplessness that I can only see such things but can never possess them even if I stare and save all my income,because the price tags attached to them are so high ,But still i think people are available to afford such buying, if not the advertiser would not be a fool to spend such huge money.
Well after crossing all these barriers I will dwell on the main item,And wonder why the issues of insignificance are blown up so much and why some issues of prime concern are down played as columns on the 6th or 7th page,and really wonder how the News paper would survive its circulation,if its going to carry less and less content and more and more Advertisement.Not to forget that if you have two news papers in your hand,you would go mad by the way that how each one of them have presented their facts and prioritized theirs news.
Well,this is when it struck me that once you have already en cashed your money on the advertisement front,how does it matter,whether you have a reader list or not.,I always ask the paper distributor,what happens to these unsold paper stacked there,they go for recycling,after wasting so much of resources such as paper,print material,manpower,electricity etc.(which requires serious thinking and auditing).
Well today being a Saturday and knowing fully well that my paper is going to be heavier by at least a few deca grams with advertisement on real estate and its special edition. I was in for a shock ,that the weight surpassed my expectations and was more heavier,My instinct told me not to even open it,but it had a special band around it thanking for being in this field for 80 years.
I was going in for a pleasant surprise because it had reproduced the
news item published in 1930,prior to independence,Had the happy announcement of our countries Independence,The sad demise of OUR Father of nation in 1948 with a full page blow up of a smiling Babuji,.
The Happy announcement of the Republic India
The untimely deaths of our Former Prime Ministers.
The swearing in of at least 6-7 Prime ministers.
Now this paper has become my treasure,which i think will be pass it down for Generations to come.
well coming down to the activity,what I was mentioning is the reading of news paper(papers now)in the morning sipping a cup of hot coffee along side.This activity which was consuming 10 min to 15 minutes with some scans on head lines,detail Reading on interesting article and flipping of pages has now increased to almost 40 to 45 mins,upsetting my morning schedules and invariably projecting me as a late comer to office.
If you guess my reading style or skill has changed,than you are wrong(habits never die )My irritation starts once I lift the paper in my hands,from the weight of it,and on seeing the first page which is replaced with a full page advertisement either from a jewelery store,a real estate builder,a political cut over or a textile show room..
While my senses tell me to avoid them and rush to the real exciting! matter,my eyes refuse to take instruction,for the colorful display,my inherent helplessness that I can only see such things but can never possess them even if I stare and save all my income,because the price tags attached to them are so high ,But still i think people are available to afford such buying, if not the advertiser would not be a fool to spend such huge money.
Well after crossing all these barriers I will dwell on the main item,And wonder why the issues of insignificance are blown up so much and why some issues of prime concern are down played as columns on the 6th or 7th page,and really wonder how the News paper would survive its circulation,if its going to carry less and less content and more and more Advertisement.Not to forget that if you have two news papers in your hand,you would go mad by the way that how each one of them have presented their facts and prioritized theirs news.
Well,this is when it struck me that once you have already en cashed your money on the advertisement front,how does it matter,whether you have a reader list or not.,I always ask the paper distributor,what happens to these unsold paper stacked there,they go for recycling,after wasting so much of resources such as paper,print material,manpower,electricity etc.(which requires serious thinking and auditing).
Well today being a Saturday and knowing fully well that my paper is going to be heavier by at least a few deca grams with advertisement on real estate and its special edition. I was in for a shock ,that the weight surpassed my expectations and was more heavier,My instinct told me not to even open it,but it had a special band around it thanking for being in this field for 80 years.
I was going in for a pleasant surprise because it had reproduced the
news item published in 1930,prior to independence,Had the happy announcement of our countries Independence,The sad demise of OUR Father of nation in 1948 with a full page blow up of a smiling Babuji,.
The Happy announcement of the Republic India
The untimely deaths of our Former Prime Ministers.
The swearing in of at least 6-7 Prime ministers.
Now this paper has become my treasure,which i think will be pass it down for Generations to come.
History Repeats
- Some very interesting excerpts from the yesteryear's just to say and uphold, that nothing new is Happening ,And our country and its Leaders say and do the same thing at all times(This is what is stability)
- Kerala ration cut may be partly revoked Jan 26/1966
- President calls for urgent action on Food Front "We have to put an end to Starvation,Malnutrition, Epidemics, illiteracy,Social inequalities and industrial backwardness-Jan 26 /1966
- Indian Airlines flight Cancelled-Dec 4/1971,(only for a different reason,as a result of first air raid alert sounded in the Capital ,during the Indo-Pak war)
- Revolt in Cong over nominees in Cabinet-July 29/1979
- Orrisa JD in turmoil -June 2/1996
- PM knew of Telecom scam: Jaya, July 27/1999
- Advani to launch 45-day campaign from Kerala
- Discontent over the hand of family coterie in cabinet making,Karunanidi has yielded to the pressure from some of his family members ,they feel -May 17/1996
- CBI grills Jaya in Vijayan case -may 17/1996
- Schools of scandal,after dusk the corporation schools in city(calcutta)become gambling dens-Jan 26 1966
Beautiful fore thought:Dr.Ambedkars.call to Nation
If parties put creed above country our independence will be put in jeopardy,a second time and probably lost for ever.This eventuality we must all resolutely guard against and we must all be determined to defend Independence with the last drop of blood--NOV 27 1949(While debating on the constitution of India document)
- Indians must hold fast to constitutional methods of achieving social and economical objective and abandon bloody methods of revolution
Three Tamil films refused certification-June 2,1984
Three movies were rejected certification,two were rejected for the reason that even thematically,they were suffused with violence and sex and a third one on its supernatural angle shown of even of slightest rationality,loaded with superstition and utterly fantasy.
(where are these people what would they have done had they seen Naan E)
And lastly on the part of advertisements
SMALL SQUARES OF ADVERTAISEMENTS WERE SEEN HERE AND THERE,it was NICE TO SEE RELIANCE AND gWALLIOR SUITINGS AND ONE OF CALLICO MILLS,
even THEN a add to improve hair growth and enhance Energy for man was Available
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