SURVIVAL OF THE FITTEST

Every field has become highly competitive  and to achieve success  it require a lot of mathematics, management and  a gamut of marketing techniques . Every organisation  is reinforcing again and again on behavioral  and attitude change, customer  satisfaction,value addition,will power, confidence, entrepreneurship etc .etc. if you really have to survive

Challenges and competition , are so severe that you have to do something special  if you have to survive .yes every activity requires a unique selling point to push it across or to capture  recognition.While watching television our kids  do a better censoring in ensuring that even if u sit in front of the screen the content what you see is at their mercy,so while they were switching channels I had a glimpse of this song, even before I could capture a frame, it was out of my vision, my request to watch it  was turned down saying it’s a bore .However on my insistence I was allowed to see it and now I make it a point to watch this song which i guess you too  would be liking but after this  reasoning you might like it much better.

Well are you all guessing which is this number?.there is a song in the movie EASAN zilla vithu zilla

vantha kadhaiya nee kethitya,

well the first observation,the lady is a vendor on the beach side,with a good customer base you can see most of them are her loyal customers so she has already established customer satisfaction, the key criteria for retention

secondly, she does not want her clients to have a monotonous dining, hence wants to entertain then with a song to break the monotony Value addition

The song goes as a narration on her life so a content and message is available to admire

The song narrates the tough time she  had to under go, and u see without turning to extreme steps of ending her life she has turned into an entrepreneur(this is how big businessmen too have evolved) shows a positive attitude

In the event of her narration she becomes emotional, which is a natural instinct hence a few drops of tears and silence  we too relate to her Even thou its just momentary(drawing empathy)

 She is disturbed when the crowd which was enjoying suddenly becomes remorse and sad  and look at her with pity, she immediately regains her cool   her positive attitude not to fall prey to pity and self pity is explicit

She comes out of her sadness and starts dancing the crowd too is relieved to see her
 mood change and starts dancing cheerfully

Lastly we never guessed that she could give those fast dance movementt with her profile, but she could do it with confidence.
So beyond just making a song the director has seen that he give some management touch to draw the audience attention which is the unique selling point for this song.
well i do hope  by now it is evident that Management lessons are not drawn only in Rajni movies, but every where, we only miss capturing them.